New PSA Assignment

This week’s blog assignment:

Other than possibly wrinkling their noses at that faint smell that wafts out of the plastic bags when they bring clothes home from the dry cleaner, many consumers probably don’t pay much attention to the process that goes on behind the scenes at their neighborhood cleaner. However, traditional dry cleaning is a chemically intense process—so much so that these facilities require special environmental permits and monitoring by government agencies.

At Kansas City’s Hangers Cleaners, the process is different—much different. The company’s innovative machines use safe liquid carbon dioxide (CO2) and specially developed detergents to clean clothes. The process requires no heat (making it easier on clothes and has no need for the toxic, combustible perchloroethylene used in conventional dry cleaning (making it safer for employees and the environment). Customers can tell the difference, too. As one put it, “Since I started using Hangers, my clothes are softer, cleaner, and they don’t have that chemical smell.”

Because many consumers aren’t familiar with the technical details of traditional dry cleaning, they don’t immediately grasp why Hangers’ method is better for clothes, employees, and the environment. In 250-500 words, write a “script” for a radio commercial explaining why Hangers is different.

Narrator:

Kansas City’s own Hangers Cleaners wishes to thank our loyal customers.  2016 is the 3^rd year in a row we have ranked as the number one dry cleaner in a row for the Kansas City Metro area.  Our motto is simple: Treat our customers like we want to be treated.  For this reason we use only the best available processes in our dry cleaning service.  Our innovative machines use safe liquid carbon dioxide and special detergents to clean your clothes.  Due to this process we often hear from our customers how much softer and cleaner their clothes are.  Plus the smell is much more pleasant.  It is a joy to use to use innovative and better resources which will help your clothes last longer and fit better.  The lack of heat and chemicals that traditional dryer cleaners use enables us to provide this superior service to all of our clients.  Additionally, the lack of toxic chemicals is better for our customers, our employees, and our environment.    

Stop by and check out what has made us the best dry cleaner in Kanas City.